Big Move: WBOK relaunch includes new station at Xavier
Wendell Pierce and partners relaunch WBOK with new programming at new station location
WBOK 1230 AM, Louisiana’s oldest African-American radio station, relaunched with a new brand, website, programming and more on Monday (Jan. 27). Under its new owners, Equity Media, WBOK has developed a partnership with Xavier University of Louisiana, its new station location.
Equity Media is comprised of New Orleans native and actor-producer Wendell Pierce, Spears Group President and CEO Cleveland Spears III, Henry Consulting Managing Partner Troy Henry, and Thomas Media Services Founder Jeff Thomas.
“WBOK has always been and will remain a critical source of news for the people of New Orleans, especially in the African-American community,” said Equity Media in a statement to the press. “We have spent the past several months investing in our programming, talent and overall brand to provide our listeners with a better product for consuming their news. Our team is excited about WBOK’s future.”
Expanding its digital footprint, WBOK has launched a state-of-the-art website with on-demand listening and a more user-friendly experience. With a push for greater predictability, the station has planned consistent programming from 7 a.m. until 7 p.m. every day.
WBOK’s strategic partnership with Xavier University, the nation’s only black Catholic university, was made to serve as a learning platform for communications and journalism majors through internship, mentoring, and career opportunities for students and graduates.
Not only will WBOK offer employment opportunities to local journalists, but it will also serve as a training hub for the next generation of radio broadcasters through its partnership with Xavier.
“We are thrilled to have WBOK on our campus to provide our students with a platform and tremendous opportunities to propel Xavier’s mission to create a more just and humane society forward,” said Dr. Reynold Verret, president of Xavier University of Louisiana, in a statement. “Our students will receive real-world experiences in the media industry, which will give them a competitive advantage upon graduating from Xavier.”
New programming will feature a variety of well-known, dynamic personalities on a consistent schedule. It will include current “Good Morning Show” host Oliver Thomas, NFL Hall of Famer Rickey Jackson, actor and producer and Equity Media owner Wendell Pierce, Programming Director Kelder Summers, former news personality Gerod Stevens, veteran broadcaster Ro Brown, DC Paul and Jon Moody.
“WBOK will continue to broadcast informative programming targeted to African Americans and has established itself as a top platform where all New Orleanians can receive their news and share their views,” a WBOK press release states.
For more information, visit wbok1230am.com.